I built the systems behind onboarding and adoption as HelloSpoke grew to 3,000+ properties.

A simple handheld tool helped reps explain a complex machine without hauling equipment or opening a laptop.

I designed product flows that made multilingual, mobile-first communication easier for staff and residents alike.

I designed a trade show booth that turned constraints into curiosity, drawing people in and keeping them engaged.

I helped translate FedEx’s extensive brand guidelines into practical tools that supported better consistency across teams, agencies, and operating companies.

I helped reposition Whisky Chicks with a more modern, approachable identity and rolled it out across the website, merch, events, and voice. The new site launched with a 17.1% conversion rate.

I created multiple naming and identity concepts for a roasted nut company ready to feel more premium and more ownable. The chosen direction built the brand around the paper cone itself — with packaging designed to become part of the experience.